Clients
Case Studies
Case Study I: Leading Independent Lifestyle Store
Challenge: Lack of local exposure, limited online revenue, new customer acquisition
Strategy: Maximise revenue coming from the online store & acquire new customers via paid social campaigns
Tactics: Shopping campaign launch to promote the most profitable brands and drive revenue; paid social - for new customer acquisition
Results: With the same monthly spend, the number of new users went up by 49%, conversion rate improved by 22%, revenue – by 124% YoY.
Case Study II: Luxury Furniture Store
Challenge: A significant decrease in YoY revenue and goal completions
Strategy: Drive new customer acquisition through relevant non-brand searches and under-utilised tactics
Tactics: Expanding the non-brand campaigns on Google & Bing Ads, Improving Display Remarketing campaigns to convert basket abandoners
Results: Google Ads YoY CPA decrease by 42%, 200% increase in Google Ads revenue.
Case Study III: Organic Athleisure Wear
Challenge: Limited marketing budgets, lack of customer insight, competition
Strategy: Increase ROAS across all platforms, whilst gathering information about customer behaviour, and occupying SERPs against competitors & stockists to appear at the top of the search results
Tactics: Competitor analysis to find niche terms to bid on and spot the gaps, Shopping campaign launch, ad copy testing on paid social to drive brand awareness, revenue and email sign ups
Results: Shopping campaign CPA went down by 30% YoY, overall ROAS increased by 27% YoY.
Case Study IV: Fairtrade Raw Chocolate Brand
Challenge: Revenue generation during the pandemic when stockists put all promotions on hold
Strategy: Generating revenue through the brand’s newly launched website
Tactics: 20% off chocolate bundle promotion on Instagram, targeting multiple granular audiences
Results: Instagram campaigns delivered 6.3 ROAS.
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