Services

Paid media strategy and campaign management

From Google Ads and Meta to LinkedIn and TikTok, we set up, optimise, and scale paid campaigns tailored to your goals. This includes different tactics, such as search campaigns, display remarketing, Shopping, Performance Max, YouTube campaigns. We can help your business with the following:

• Keyword research and campaign structure creation

• Campaign planning, set up and optimisation to agreed KPIs (traffic, CPL, revenue, ROAS) in multiple languages and markets

• Audience development: custom audiences, lookalikes etc.

• Competitor analysis

• Running Google Shopping campaigns and shopping feed set up

• Bespoke reports using Google Data Studio.

• Google Ads Grants for Nonprofits – we help you set up, manage, and optimise campaigns to qualify for Google's $10,000 monthly advertising grant. Use in-kind Google Search ads to attract donors, raise awareness, and recruit volunteers, all at no cost to your organisation.

Paid Media training covers the most common paid search and paid media platforms. A bespoke training session can be arranged after the account audit or focus on specific areas you’ve identified you need help with. Whether it’s a one-off 121 session or ongoing mentorship, we help in-house teams enhance their paid media skills and drive better results.

We can provide your business with the following:

• Delivering training sessions to teams or 1-1

• Training online or in person

• Flexible training agenda, location and length

• A combination of both theory and practical skills.

The main goal of Digital Advertising audit is to check the current account set up, comparing it to best practices, and spot any missed opportunities that will improve campaign performance.

We will help your business with the following:

• Paid Search account reviews that cover account structure & set up, the use of best practices, missed opportunities

• Paid Social account reviews that include the review of audiences and ad formats in use, any missed opportunities

• All account audits come with a detailed account review, followed by best practices for benchmark and bespoke recommendations to your account with actionable insights.