Services

Paid Search

Paid Search marketing is a cost-effective type of Search Engine Marketing (SEM) that matches your ads with users actively searching online for your products or services.

I can help your business with the following:

• Keyword research and campaign structure creation

• Setting up Google and Bing accounts from scratch

• Running paid search in multiple languages and markets

• Ongoing ad copy testing

• Campaign optimisation to agreed KPIs (ROAS, CPA, revenue etc).

• Competitor analysis

• Running Google Shopping campaigns and shopping feed set up

• Bespoke reports using Google Data Studio

I am a Google Ads and Google Analytics certified professional. Every year I renew my certifications so I can stay up to date with the latest innovations, and apply it across my client accounts.

Paid Social

Paid Social marketing is advertising on some of the well-known social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest.

I will help your business with the following:

• Audience development: custom audiences, lookalikes etc.

• Campaign planning, set up and optimisation to agreed KPIs (traffic, CPL, revenue, ROAS)

• Ongoing ad copy, audience and ad format testing

• Campaigns with multiple objectives, such as lead generation, sales, video promotion, content amplification

Display

Display advertising is defined by banner ads that appear in specifically designated areas of a website.

I will deliver your business the following:

• Display campaigns - display ads that show on Google Display Network to your target audience

• Display Remarketing - show ads to people who have previously engaged with your website, and have not yet completed a desired action (people who abandoned their shopping basket)

• YouTube campaigns - reach potential customers and have them take action when they watch or search for videos on YouTube

• App promotion - campaigns that are specifically for promoting mobile phone apps

Paid Media training covers the most common paid search and paid media platforms. A bespoke training session can be arranged after the account audit or focus on specific areas you’ve identified you need help with.

I can provide your business with the following:

• Delivering training sessions to teams or 1-1

• Training online or in person

• Flexible training agenda, location and length

• A combination of both theory and practical skills

The main goal of Digital Advertising audit is to check the current account set up, comparing it to best practices, and spot any missed opportunities that will improve campaign performance.

I will help your business with the following:

• Paid Search account reviews that cover account structure & set up, the use of best practices, missed opportunities

• Paid Social account reviews that include the review of audiences and ad formats in use, any missed opportunities

• All account audits come with a detailed account review, followed by best practices for benchmark and bespoke recommendations to your account with actionable insights